Baker Clubb / Strategic Introductions
Business access should be treated with more care.
Technology has made finding and contacting people easier than ever. It has not made earning their attention easier.
A different premise.
When a relationship is extraordinarily valuable, it is rational to spend an extraordinary amount of effort determining whether the relationship should exist—and, if it should, making the conversation happen. We combine research, judgment, relationships, technology, creative problem solving, and persistent execution to create consequential business introductions. Our ambition is to become exceptionally good at identifying and creating the right ones.
Engineering attention.
Before founding Baker Clubb, Riley cofounded Intentpost.ai, which was acquired. His work combined technology and creative judgment to engineer attention—designing first impressions that sparked new business conversations.
Baker Clubb brings that discipline to the meetings that matter most, with deeper research, bespoke approaches, and a clear reason for both parties to speak.
Relevance before revenue.
A large fee does not make a bad introduction good.
Protect attention.
Every interaction either builds or spends trust.
Outcomes over activity.
Clients engage Baker Clubb to create consequential conversations, not sales activity.
Research before outreach.
Understand why the meeting should happen before asking for it.
Earn attention.
Do not purchase, trick, harass, or automate your way into someone’s calendar.
Be selective.
The ability to say no is part of the product.
Use technology aggressively and invisibly.
Technology should make Baker Clubb more informed, effective, and resourceful without making the experience feel automated.
Never become spam at a higher price point.
Expensive outbound without judgment is still spam.
Preserve trust over short-term revenue.
The relationship may ultimately be worth more than the transaction.